This is the solution when you want to soften and smooth your hair. Brazilian straightening has been a hit in salons for years now. How much does it cost and how exactly does it work? We tell you everything.

For those who have naturally curly or frizzy hair, it may happen that a desire for smoothing creeps into their minds. Of course, it is always better to pamper your hair type rather than force it to change, BUT, we also have the right to want to change our look a little from time to time! And if you are wondering how to have straight hair without damaging it ? Fortunately, there are several methods in the salon, increasingly gentle and worked so as not to ruin the natural texture of the hair. For a few years now, Brazilian smoothing has been in the top 1 of the ranking of smoothing techniques. Known for being flexible and non-aggressive for the hair, it still appeals to many customers in 2023.

What is a Brazilian straightening?

Brazilian straightening is a hair treatment that was originally developed in Brazil to reduce frizz and soften hair. It is a deep, chemical treatment that uses a solution of keratin, a protein naturally found in hair, to deeply smooth and nourish hair.

How does it work? The treatment involves applying the solution to the hair, which is then sealed using a high-temperature hair straightener. The process aims to reduce the volume of the hair and make it softer, smoother and shinier. It should be noted that Brazilian straightening is not a permanent treatment, and the results usually last between three and five months, which is already quite a long time. Brazilian straightening requires regular maintenance to maintain the results and prevent hair damage. When you decide to get started, you must ensure that you have the necessary care at home.

What type of hair can Brazilian straightening be performed on?

This is the advantage of this treatment, Brazilian straightening can be applied to all types of hair. On short hair or long hair, whether frizzy, wavy, curly, curly and even straight with frizz. However, you should know that the final result may vary depending on the texture and condition of the hair. For example, thick, curly and frizzy hair particularly benefit from Brazilian straightening because it helps to smooth and reduce frizz, while making the hair softer and easier to style. For straight hair and fine hair, straightening will be useful as a softening treatment, in order to reduce the appearance of possible frizz and improve the shine of the strands while making the hair supple. But inevitably its effect will stop there.

However, it is important to note that Brazilian straightening may not be suitable for all hair types! You should be particularly careful if you have damaged or chemically treated colored hair... It is recommended to consult a professional to determine if Brazilian straightening is suitable for your hair type and especially its condition.

How is Brazilian straightening applied?

It all depends on the technique and products used by the hairdresser. But generally speaking, here are the steps your hair will go through:

This is obviously the big question that arises before getting started. When it spread in Europe, Brazilian straightening seemed out of reach for many budgets. Newness obliges, it had its golden hour! Nowadays we can hope to find salons that apply rather affordable prices, but know that it is still a rather long treatment for hairdressers. It requires time but also specific equipment (products, accessories ...) and inevitably, all this has an impact on the cost.

In a hair salon in France, the cost of Brazilian straightening services can vary on average between €150 and €400, while Japanese straightening costs between €150 and €500. This cost is influenced by many factors, such as: the length of the hair, the condition of the hair, the type of treatment and the level of experience of the hairdresser. Regarding the type of treatment, you should know that Brazilian straightening will be much more effective on curly to frizzy hair than on frizzy hair. You should therefore keep this in mind before choosing this type of straightening and spending your money.

Therefore, it is recommended to consult several hair salons and ask for detailed quotes before making a decision. It is also important to check the reputation of the salon and make sure that the treatment is carried out by a qualified professional to avoid the risk of hair damage. That would be a shame.

The advantages and disadvantages of Brazilian straightening

Although it is a popular and appreciated technique throughout the world, Brazilian straightening certainly has many advantages, but also some disadvantages that are always good to remember:

The advantages:

Smoother Hair: Brazilian straightening reduces frizz and softens hair, making it smoother and easier to style.

Reduced styling time: After a Brazilian straightening treatment, it is faster and easier to style your hair on a daily basis because it is more manageable.

Natural Look: Unlike other straightening treatments, Brazilian straightening does not make hair look too stiff or artificial. It usually retains some natural texture.

Hair Repair: Brazilian blowouts often contain nourishing ingredients that can help repair damaged hair and improve its overall health.

Durability: Brazilian straightening results typically last several weeks to a few months, depending on washing frequency and hair care.

The disadvantages:

Cost: Brazilian blowouts can be relatively expensive, especially if done in a salon.

Chemicals: Most Brazilian hair straightening treatments contain chemicals, such as formaldehyde, which can be irritating to the skin and eyes. It is important to do the treatment in a well-ventilated area and take proper precautions.