Adored on social media, the Clean Girl Aesthetic trend highlights a clean and crisp look inspired by the Old Money style. How to adopt the trend and easily reproduce it at home? We tell you everything.

The clean aesthetic beauty trend is revolutionizing the cosmetics industry. This trend emphasizes simple beauty, clear skin, the no-makeup makeup effect, the slicked-back bun, and much more. It celebrates fresh, unadorned beauty, while emphasizing neutral colors and a minimalist palette. In this article, we explore this growing trend in detail and give you the best tips for adopting this oh-so-chic and clean beauty look.

Simple Beauty: A Growing Trend

The clean aesthetic trend is a response to the saturation of social media with extravagant makeup and dramatic looks. Today's women and men are looking for a more natural beauty, highlighting their own beauty instead of hiding it under layers of artifice. This trend favors a minimalist approach to beauty, emphasizing clear skin and light makeup that looks like a "makeover" rather than a full face of makeup.

Skin as Clear as Canvas

Clear skin is key to the clean aesthetic trend. To achieve this look, an effective skincare routine is essential. Use quality skincare products to cleanse, exfoliate, and moisturize your skin. A lightweight foundation or primer can be used to even out skin tone, but the goal is to let your skin’s natural beauty shine through. Using products with natural ingredients is best for a fresh, unadulterated beauty.

Makeup Without Makeup: The Art of Subtlety

No-makeup makeup, or no-makeup makeup for those in the know, is at the heart of the clean aesthetic trend. The idea is to create a look that appears natural and almost invisible. Use neutral shades on the lids, such as soft browns and pale pinks, for a subtle look. Apply a lightweight mascara to open up the eyes (or a growth serum to lengthen the lashes) and a nude-toned lipstick or lip balm for a naturally gorgeous look. Stretch and set the eyebrows in a brow lift effect using a setting gel and finally avoid excessive contouring and bright colors. Opt for simplicity.

The Smooth Bun: A Chic and Sleek Bun

The slicked-back bun is the signature hairstyle of the clean aesthetic trend. This sleek and clean hairstyle perfectly complements the minimalist look. To create a chic bun, straighten your hair with a flat iron to eliminate frizz, then tie it into a low, tight bun at the back of your head. Use bobby pins to secure the bun in place and add a final touch of sophistication to your look.

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Neutral Color and Minimalist Color Palette

The clean aesthetic trend favors neutral colors and a minimalist color palette. Opt for clothing, makeup, and accessories in neutral tones such as beige, white, gray, and nude. This color palette creates a cohesive and calming look that perfectly matches the clean aesthetic you're going for. Simple jewelry in gold or silver adds a touch of sophistication to your outfit.

The Clean Girl: The Embodiment of the Clean Aesthetic Trend

The Clean Girl embodies the clean aesthetic. She highlights her natural beauty, favors simplicity, and feels good about herself. She favors a regular skincare routine to keep her skin clear and fresh. Her makeup is subtle and her hair is neat. She feels beautiful without artifice and radiates confidence.

Social Media and the Clean Aesthetic Trend

Social media is playing a major role in the clean aesthetic trend’s meteoric rise to popularity. Influencers and celebrities like Hailey Bieber and Sofia Richie are sharing their clean looks on Instagram, TikTok, and other platforms, inspiring thousands to embrace the aesthetic. Makeup and hair tutorials abound online, offering beauty addicts the best tips on how to nail the look.

The Final Touch: A Perfect Beauty Makeover

Clean aesthetic beauty is finished with a delicate finishing touch. A light spritz of setting spray keeps makeup in place throughout the day. Opt for a fresh, subtle scent that won’t overwhelm the senses. Finally, don’t forget to maintain clear skin by gently removing makeup (double cleansing required!) at night and following a thorough skincare routine.

By following these valuable tips for adopting this polished aesthetic, you can embody your interpretation of the clean girl and radiate confidence. Get ready to embrace the clean aesthetic trend and reveal your natural beauty to the world!