Meet Caroline Ambrosini, the queen of POV on TIKTOK
Meet Caroline Ambrosini, the queen of POV on TIKTOK
Yasmine Boussaid
Content creator on TikTok, Caroline Ambrosini joined the platform a year ago. Since then, she has built a real community and now has more than 1.7 million subscribers. Meet the queen of POV!
She is adored and recognized on the social network thanks to her POV (point of view) content which offers an alternative to the classic content that can be found on all short and viral video platforms.
What is the POV trend?
But what is POV in concrete terms? It is a “micro-film” inspired by cinema. This ROI content on TikTok is a storytelling format specially adapted to TikTok and its environment. The concept is quite simple, we integrate music or a voiceover before shooting the video.
It is a fictional format with short scenes that reach everyone. It is a sort of mini cinema session on a phone. These short films are aimed particularly at a young audience but not only. More and more, content creators like Caroline Ambrosini are creating fantastic content with green screen overlays for example.
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Content that you can relate to
Finally, this type of content is very popular because it evokes everyday actions where everyone can find themselves in the character played by the influencer. You may have seen Caroline Ambrosini surrounded by Joseph Nguyen and Morgane Sirguey, co-founders of the Bolt Influence agency, in “Le Grand Format” of Gilles Bouleau's 8pm news on January 17. The young Lyonnaise was thus able to introduce TF1 viewers to her job as an “influencer” which requires rigor, professionalism and a certain artistic flair. This appearance on TF1's TV News is a wonderful reward for this creator of rich and varied content.
We met Caroline to ask her a few questions about her business:
ROSEBLOG: Caroline, tell us about your beginnings on TikTok?
CAROLINE AMBROSINI: I started tiktok in March 2020 like everyone else at the beginning of the first lockdown, I didn't take it seriously, it was to entertain myself and keep myself busy. I made dance trends like everyone else then a few months later I posted my first pov which propelled me and helped me rise and gain popularity on the platform.
ROSEBLOG: Did you think you would make it your main activity?
CAROLINE AMBROSINI: I didn't think so at all. Far from it for me. It was just fun. I had my job as a second chef on the side with projects in catering, it wasn't my main goal!
ROSEBLOG: Why did you choose to specialize in POV-based content?
CAROLINE AMBROSINI: Since I was little, I discovered a passion for cinema. I loved creating stories, inventing scenarios in my head. By starting my POVs on tiktok this only confirmed my passion and my conviction to succeed in this field
ROSEBLOG: What advice could you give to those who would like to get started on TikTok?
CAROLINE AMBROSINI: First of all, it's about being yourself, not inventing a genre, but rather creating content through what we are passionate about and what makes us vibrate. Being on TikTok also means exploiting the qualities and skills that we acquired during our youth and, above all, giving our know-how to others.
ROSEBLOG: What is your relationship with make-up?
CAROLINE AMBROSINI: Since my childhood, I have always enjoyed taking care of myself and others, whether it be a skincare routine or makeup, I gained experience in this area thanks to professional friends in the field, which allows me today to determine an effective routine for my skin type.
ROSEBLOG: What is your daily routine?
CAROLINE AMBROSINI: In the morning once I wake up I first look at each comment and message from my subscribers, then I have breakfast because it is the most important meal of the day. Then I rush to get ready in order to prepare my videos of the day and being a perfectionist I admit that I shoot my videos several times even too many times (haha).
ROSEBLOG: You regularly do POVs while putting on makeup, how do you go about it?
CAROLINE AMBROSINI: First of all, it will depend on the style of the video I'm shooting. If it's a POV video, I do my everyday makeup, as you can see in almost all my POV videos. Then, regarding the videos where I do my makeup, I'll play on the theme of the video. To tell the truth, it's a question that's a bit complex because there's no real way of working on makeup for me. I'll play mainly on the mood and my desire to try new techniques.
ROSEBLOG: Do you test the products (care, beauty) that brands send you before doing a product placement?
CAROLINE AMBROSINI: Obviously, for me it is not an option not to test products before communicating them to my community. For me, this is the basis of an influencer. I like to be honest with my subscribers, I don't like to show them something I have never tested.
ROSEBLOG: Finally, what can we wish you for the future? (what are your dreams, desires, projects, etc.)
CAROLINE AMBROSINI: I think that one could only wish me to be happy and surrounded by those I love. For the rest, there is no need to wish me anything about my dreams or my desires, because when I want to achieve something I give myself the means to get there, and I want to be proud of myself even more to accomplish beautiful things myself. It is so satisfying to be able to be proud of oneself. And me Caroline Ambrosini is what I wish for each reader who is reading this article. Be proud of yourself, proud of your accomplishments in life. You will see dreams, projects and above all happiness.